Posting schedule
Content creation takes time and needs revision, so it’s better to create a posting schedule. The key dates are a good guide on what to post about.
Schedule posts to be published at prime time to maximize their reach
As a guide, the posting schedule from useR! 2020 included the following content:
Before the conference
- When and where the conference is held
- The website and how to communicate with the team
- About the organizing team
- Confirmed keynotes, their titles
- Call for presentation of tutorials
- Reminder about the call for tutorials when the closing date is near
- About the possibility of being a sponsor
- About confirmed sponsors, thanking, and inviting to be sponsors
- The closure of the call for tutorials
- Results of the review of the tutorials
- Thank the reviewers of the tutorials
- About the call for abstracts
- Reminder of the call for abtracts deadline
- Explaining each type of submission that can be done
- On the closing of the call for works
- About the institutions that support the conference
- About the Scientific Committee
- Results of the work reviews
- Thank the reviewers of the papers
- About accessibility policies, diversity, etc.
- When partners make an event to promote useR!
- The opening of registration
- FAQs about registration
- The opening of scholarships
- FAQs about scholarships
- News of the agenda and events
- Greetings to the community on special dates (eg: pride day, trans visibility day, etc.)
- The complete agenda prior to the conference
During the conference
- Communicate 15-30 minutes before each event occurs that it is about to occur. This can be pre-programmed when the final agenda is ready
- Communicate any change on the schedule
-
Live tweet the keynotes in threads
- Make the post agreed with the sponsors
- Answer all the questions that appear
- Retweet messages from the people who are participating
After the conference
- Share FAQs on next steps (certificate, videos, slides, etc)
- Announce award winners
- Share links to surveys
- Continue RT or liking the mentions of the people who participated
E UseR! Social media policy
A social media policy is intended to help use all the social media accounts of useR! in a safe and meaningful way and to mitigate social media risks.
This social media policy presents general guidelines about social media usage, safety, and etiquette, account management basics (scope and use of the social media accounts), content and schedule guidelines, and content promotion guidelines.
E.1 General principles
E.1.1 Responsibles
First of all, assign responsible people for the social media aspects of the conference. They will be most likely members of the team who is in charge of other aspects of the conference communication. Share the accounts passwords and make sure that these are kept safe, change them when necessary.
E.1.2 Etiquette and Code of conduct
Social media are spaces of the useR! conference and as such, the Code of Conduct applies to them. For this reason, it is extremely important to understand the Code of Conduct documentation and procedures and be prepared to enforce it from the start of the interaction with the community.
E.1.2.1 Precautions
Social media should be used in order to minimize the risk of unwanted behavior and Code of Conduct violations. Some actions in this regard include:
E.1.2.2 In case of a CoC violation
Follow the Code of Conduct report guidelines
E.2 Account management basics
E.2.1 Scope of the useR! accounts
userR! has Twitter and LinkedIn accounts, to include regions where usage of one of those social media platforms is low.
E.2.2 Account management
Who to follow
Who/when to unfollow
At least two Twitter moderators should agree that unfollowing is necessary
Who/when to block
Blocking can be more helpful than unfollowing as our account will show any blocked accounts and therefore we keep the fact that action was necessary in our institutional memory.
At least two Twitter moderators should agree that blocking is necessary
Who/when to mute
Muting can be useful to down-weight irrelevant content or accounts that we respect but that already have a lot of exposure on
#rstats
Twitter. This will help to surface relevant content from under-represented groups.At least two Twitter moderators should agree that muting is necessary. Note that this will affect what other Twitter moderators can see when they are logged in!
What to like
Who/what to reply
E.3 Content and schedule
E.3.1 Social Media Content format
Have a list of suggested post following the main milestones. All suggestions should contain the following information:
#rstats
to improve the reach#useR2021
to help tracking our posts#CamelCase
for screen reader accessibility#RStatsES
,#RStatsFR
Example:
E.3.2 Posting schedule
Content creation takes time and needs revision, so it’s better to create a posting schedule. The key dates are a good guide on what to post about.
Schedule posts to be published at prime time to maximize their reach
As a guide, the posting schedule from useR! 2020 included the following content:
Before the conference
During the conference
After the conference
E.3.3 Live tweeting
There are conference events, such as keynotes, that deserve to have an impact on social media as they happen. Here are some considerations for organizing and conducting this live tweeting:
If you are going to live-tweet an event:
E.4 Promoting content
Share the content with the organizing team members, partner communities, and sponsors to ask for sharing the posts (RT).
E.5 Revision and updating of this policy
After the conference, update and review this policy for future teams, based on what you learned, what worked and what did not, and on the changing context of social media usage.